Internet and social media today have become tools not just for educational purposes, fun and entertainment but also a working place and instruments for earning living and marketing products and services. Internet and social media have become unavoidable for most people, from checking for news updates, ordering for food online, sending messages and also business meetings and conferences.
It is estimated that there are almost 3 billion active users on all the social media platforms and the numbers are increasing everyday as we are coming across new users on our favourite social media platform everyday. The rise in the number of users presents a great opportunity for businesses through social media marketing
It is this rising popularity and intense use of the Internet and social media that forced businesses to expand their influence into the internet world, even small stores now have online presence where they interact with their customers, get feedbacks, suggestions and recommendations concerning their products or services.
The term used to describe the use of the Internet, social media, search engines and other online platforms to advertise or sell goods and services is called Digital marketing and it is now one of the most lucrative careers because of the rise, demand and pressure on businesses to have online presence.
Digital marketing gives businesses the chance to meet, connect and interact with new set of customers everyday, adverts on social media reaches audience from a far going through the stress of reaching them physically or looking for contacts.
Another beautiful advantage of digital marketing is that its cheaper than traditional marketing and at the same time comes with higher revenues. Paid social media ads for example can reach thousands of potential buyers within an hour and its cheaper compared TV sponsored advertising or print media adverts. The most beautiful thing about social media marketing is that a user can control the kind of audience his ads should reach, PS5 adverts can be narrowed to appear to only a user below 35 years as most people above 35 years have no business buying PS5.
Digital marketing is real deal for business especially start ups and with the right strategies and techniques in place put in action at the right time, businesses will connect to existing and potential customers and achieve higher revenues.
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